A short-form video campaign for a Chevrolet dealership

Give the dealership a steady stream of short, vertical video that sells the vehicles on its lot, in the format and on the platforms where people were actually watching, without adding work to a busy sales floor.

• Wrote a campaign plan and presented it to the dealership's owner and general manager, who approved it.
• Shot five vehicles a week that the dealership wanted to move: new, used, and certified cars and trucks.
• Started with straightforward walkaround videos, then added a salesperson with a wireless mic to narrate each vehicle on camera, which made the videos more personal and gave them a voice.
• Set up and managed a TikTok channel for the dealership, then handed over the credentials. I also posted to the dealership's Facebook and Instagram pages with access they gave me, and to my own YouTube channel.
• Added a free event shoot for the dealership's annual Rev It Up for the Vets fundraiser, with photography, video, and drone.

• About 100 short videos produced in total and published across TikTok, YouTube, Facebook, and Instagram.
• 71 videos on TikTok drew more than 136,000 views, making it the campaign's strongest platform. The top video, a 2024 Chevrolet Blazer RS, reached 15,000 views with 100 likes and 41 shares.
• The account went unattended after the campaign ended, but the videos are still online and still being watched, so the dealership keeps getting exposure from work it paid for once.
• The owner and general manager approved the plan, and the dealership took on a free event shoot as part of the engagement.

The TikTok account was handed off, but nobody kept posting after the campaign ended, which is a common problem with social channels. If I ran this again I'd build in a hand-off plan, with a content calendar and a short training session, so the channel could keep going without me.